Do you have a business that’s on Facebook? If not, you are neglecting lots of potential customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn how to build a strong Facebook marketing plan.
Think of Facebook as a way to share content. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook can bring you lots of traffic.
It is important that your published online content is linked to your Facebook account. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will be better and your campaign will be less expensive as a result.
Remember the audience you already have. In the rush to get new customers, many companies inadvertently take their old customers for granted. For powerful Facebook marketing, you need an audience that feels respected. This engages your consumers with your brand, so you can’t forget who your champions are.
Buy a Facebook ad. These ads can target a specific market if you desire. You also can keep to a budget, allowing you to do as little or as much as you wish. Additionally, you don’t have to make a commitment that’s long-term. The ad can be stopped at any time.
Facebook is a content sharing medium. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as such. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Don’t forget to discuss your business on other Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. But, be sure it is positive attention. Only post on another person’s profile page if you’re sharing something valuable. Spamming other peoples sites can have negative consequences on your own site over time.
If someone ‘likes’ your Facebook page, give them a deal. You can garner lots of attention via “likes.” It is appealing to users to get a free gift when they give a page a like. Whether it is an individual gift or the chance to go into a draw, it will create excitement. They will click very fast if there is something free in return.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. The interest in your products will automatically start to skyrocket once that threshold is reached.
Allow interested parties to sign up via your Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Consider holding a contest or sweepstakes.
Never share updates that don’t relate to your field. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Stick to your personal profile for these sorts of discussions.
You will not succeed if you do not regularly interact with your Facebook viewers. Posting once daily is generally sufficient. If your content is interesting, they’ll continue to read it.
Be aware of when it is appropriate to post on other Facebook pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Remember that the comments you leave on another page should be professional in nature. Create posts when there is something positive for you to say. Don’t spam others.
It is important to cultivate the relationship between you and your customers on Facebook. This is as important on Facebook as it is in your home life. A good way to strengthen relationships is by always offering fresh and helpful content. Also, reward those who are most loyal to you by offering them special promos and deals.
If you will not be able to update your Facebook page in real time, try a scheduling tool. They post your content for you at preset times. Test drive different scheduling tools until you are able to find a tool that has what you need.
Engage in conversations taking place on your business’s Facebook page. Do what you can to encourage a little chit chat. You may start conversations yourself or use a question to spark chatter. If they are already talking, why not join in? This will show them that you’re human, which will benefit your business.
Include places in the body of your Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You should have what you need to begin, so there’s no excuse for not being on Facebook. Never stop looking for improved ways to connect with your Facebook fans. Use the tips in the article above to help improve your marketing efforts.