Do You Want To Learn About Facebook Marketing?


Facebook is not just a popular website, but indeed a cornerstone of the Internet. This is because it lets friends, coworkers, students and relatives keep up with one another in simple and easy ways. You need to use it to market to those millions of users. Keep reading for ideas that you can use on Facebook for your own marketing messages and goals.

Ask your viewers on a regular basis what they are looking for from you. If you have people posting to your page, pay attention to them. You can alter your marketing ideas to match what your customers want. Give your fans the attention they deserve because they made you the success that you are.

Incorporate professional and engaging posts on your Facebook page. While social media usually has a relaxed tone, present your business and yourself professionally. Maintaining a professional tone will help build trust among your customer base.

TIP! Take advantage of Facebook ads and all they have to offer. Your products or service will only receive so much promotion from your normal postings.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offer prizes or special deals to those who like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Try developing a group rather than a page. A group creates a community of users all interested in a common topic. You can also use a group and a page to give updates and allow users to share content.

Facebook Offers is a great way to promote freebies and contests you offer on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.

When marketing through Facebook, you’ve got to make your page stand out from the competition. Put up neat visuals or add some color. People on Facebook often like these types of pages instead of plain pages.

TIP! You should think about the opportunities on Facebook with direct advertising. You can alter your ad to your customer base to maximize profit.

Make sure that you stay active answering the questions on your Facebook page. Make sure to give helpful answers, and thank them for their time. Put a link up to your website should you have something on there that is relevant.

Fan Base

A fan base is something that you will want to expand as much as possible. Wait on marketing your products until you have a fan base. When you hit that number, your conversion rates will soar.

If someone “likes” your page, give them something exclusive. People pay attention to a page with a high number of likes. Think about offering something that is free and exclusive when they “Like” your page. This will grab people’s attention rather than asking them to like the page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

TIP! Take the time to reply to comments or posts on your wall. When someone shows interest in your business, take time out to speak with them, Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.


Offer something exclusive if someone “Likes” your page. You can garner lots of attention via “likes.” Think about offering something people are going to be interested in. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. Making it lucrative can work well for you.

Respond to any comments in your inbox or on your wall. If somebody tries to engage with your company, you owe it to them to respond. You should consider a Facebook post like an email or a telephone call.

Provide value in every post you make on your Facebook page. Think about how your fans can truly benefit from reading or viewing your posts. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Everything you put up on Facebook needs to have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Steer clear of selling too much, however, or you may tire your followers too quickly.

TIP! Only post updates that are pertinent to your area of business. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them.

Facebook is one of many social media sites out there. This network is very popular, but some subcultures and age groups prefer other websites. Learn about your audience first and then determine if they are avid Facebook users.

You should post relevant and useful information regularly on your business Facebook page. You don’t need to post all day everyday, but you should regularly update your page. Keep your content quality driven at all times.

Do your best to get your customers to interact on your page. Conversations on your post should be allowed. Removing posts may infuriate some people. You only need to intervene when things begin to get offensive.

Run a contest every now and then to see who can get the most likes for your page. You could offer discounts or something free to a winner after you reach your goal. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.

TIP! Use a design that’s like your website for Facebook. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page.

Since so many people are using Facebook, you should be, too. This kind of marketing can be used to your advantage, no matter the size of your business. Remember to use these tips so your Facebook marketing efforts will be effective.