Facebook is a great place to stay in touch with others, including the customers of your business. People love to use social media sites to communicate, so they are rapidly growing. This can work to your advantage if you use Facebook as a business marketing tool.
Reply to any comments left on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. It is important to reply to everyone, even more so if it is a complaint or a question.
Contests are a good way to market and get new followers on Facebook. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through and actually award a prize or you will appear dishonest.
You can get additional interest to your Facebook campaign when you use a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Just announce a winner and repeat the promotion as necessary.
You must have an attention-getting page so that your page is set apart from the rest. Adding great photos and unique color combinations really helps. Most users on Facebook are visual.
Make sure that your Facebook page is spam-free. You can monitor your page by using filters, even if you are not online. Anyone with administrator privileges to your page has access to these filters.
Consider Facebook to be a platform in sharing content. It’s for more than sharing photos and playing games. Think of it as such. You can even use Facebook to promote your articles or blog posts. Facebook will bring you a great deal of traffic if you do.
Make sure to respond to all comments and inquiries sent to your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Don’t forget the people that are already subscribed to your page. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. If your fans think you respect them, your marketing will be successful. This will help them engage themselves in your brand.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. When posting on other’s Facebook pages, it can get you significant attention. You want this to be positive attention. You should be posting when there is something important to say. Don’t spam other pages.
Try making a group versus a page. Groups are like little communities where your fans can interact together. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use ads instead of a Facebook page in this circumstance.
When a follower asks you a question on your wall or makes a comment, always respond. They’re taking the time to contact you, so the least you can do is reply. You would not ignore phone calls, so why would you ignore Facebook posts?
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. A great way to start is to add a Facebook button to your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. Anyone who “Likes” your page will get updates on your company easily and quickly.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Set up your offer and switch it to Promoted Post via your Wall. This will encourage people to come to your page.
When you create your Facebook page, have a goal in mind. From a business standpoint, you should always be actively promoting yourself and your products on your page. Are you properly communicating with your customers? Or do you have it for them to stay in touch with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
Use the power of social media to grow and expand your business. Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Put the above advice to use and expand your audience.
Answer any questions and respond to comments on Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. If applicable, send a link to a pertinent article on your site.