People are spending more time online and checking their email more often than ever, so marketing via email has increased in importance. If you are considering creating an e-mail marketing plan, apply all the tips laid out here to get you started.
Create a personal email for your readers. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Only send emails to those who have requested them. Mailing people who are not familiar with you or your product can look like spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Be sure you get a subscriber’s permission before emailing. If you fire off unsolicited emails, the recipients are not likely to take you seriously. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
You should avoid sending too many emails; one a week is enough. Remember that your readers probably get a lot of emails everyday. Customers may skip your emails if they receive too many of them.
Keep in mind that major holidays are not the best time to send out important emails. Many people will never even see your email because they will not be near their offices or their computers. This is not a hard rule and some holidays will require communications. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Be certain that anyone you send messages to through email channels has given you permission to do so. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. You may even be banned by some ISPs and this can severely impact your business in a negative way.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! This is a huge waste of time.
Given the abundance of knowledge presented in this article, check in with yourself to make sure you remember all that you have read. Come back to this article later if you need to and find other resources about e-mail marketing to design the best campaign possible.