Email marketing is often mistaken for spam, causing people to instantly overlook it as a tool. The truth is that this method can be used to promote a business successfully, cheaply and easily. The tips in this article will set you on the right path to the perfect email campaign.
You don’t want to send marketing emails to people who haven’t asked for them. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Keep your marketing copy on a personal, friendly level. Like all marketing, customers are more likely to sign up for those who add a personal touch. As an example, you can recall why a customer signed up within your email.
Only send messages to those you know and those who have signed up. If someone receives unsolicited email, it feels like spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you don’t, you could get a lot of spam complaints or lose customers for good.
Any content you intend on emailing out should be proofread and edited. You have to make sure all your newsletters and emails are letter perfect. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Be sure that if there are links in the email you test them first.
Make use of A/B testing for variations on your subject lines. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Stay consistent. Make sure to be consistent with your colors and branding in your emails. Ensure the font you’re utilizing can be read easily. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. Branding is an important method to increase your business reputation.
Remember to consider your audience as you apply this information to create an effective campaign. Consider what will appeal to them visually. What type of information do they wish to read? What will it take for you to convert those thoughts into sales opportunities? Use these answers to chart a course for yourself.