Facebook is a site where people love to visit in their spare time. But, it really can be a terrific use of time when used as a way to market your business. Since millions of people are on Facebook, you’re able to reach out to more potential customers, giving you great results. This article will help you get the most out of Facebook.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
While you want your personality to show, you must keep things professional when making Facebook posts. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. People are going to trust your business when you remain professional.
Use Facebook to connect with your customers. It is not just a place for chatting, but a great place to share content too. Treat it as a marketing medium. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon see that you can get tons of web traffic from Facebook.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Try very hard to make your Facebook page more unique and memorable than others. Add pictures and color. Most users on Facebook are visual.
It can be helpful to be active on other Facebook pages instead of just your own. When posting on other’s Facebook pages, it can get you significant attention. But, be sure it is positive attention. Only post on another person’s profile page if you’re sharing something valuable. Don’t spam others.
An effective marketing strategy is to offer a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” The cost is low and the returns are high.
Select your updates carefully. Subscribers will get bored if your updates contain no value. Your updates need to be useful, entertaining or educational. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Hold a giveaway to entice customers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You won’t lose much money, and you will be able to communicate more with your customers than before.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Facebook ads that target customers with a specific interest may be a better bet.
Increased product sales are the primary purpose of a Facebook marketing campaign. To keep you on track, set short term sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If your business hasn’t improved, you might want to change your strategy up.
Be sure your postings are valuable and relevant. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
Give your followers something to sign up for. You can provide incentives for people to do so, which will make communication easier going forward. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Include places in the body of your Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Try having a contest from time to time or give them a way to get signed up for special offers from you.
While a lot of people just use Facebook for things like games, it can also be used to help your business out. Now that you have read this, Facebook should be a powerful tool in your arsenal. The limits are endless if you use the knowledge you’ve gained.