When running a business, one of the first things you have to consider is your marketing strategy. When people don’t know you exist, you won’t make a penny. But, you must distinguish yourself from the crowd, and video marketing can help. Here are some tips for video marketing just for you.
Marketing through videos helps maintain contact with clients. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Give out some free products to the people who sent the questions you selected!
You do not necessarily need strong production values in order to have an effective video. Producing a clear and quality video is really the outcome that you want. There really isn’t even any need to polish your script or come off as a professional pitchman. Be yourself and look in the camera while talking. Actually, it may not be necessary for you to do this. For example, you can use PowerPoint presentation or screen captures for your videos.
When you are posting marketing videos you want to choose your titles carefully. The title should reach out and grab your viewers’ attention, enticing them to view the clip. They will be more likely to watch. Take time to make relevant and creative titles for great video marketing.
Decide on a consistent tone for your marketing videos. Remember that how-to videos are not necessarily required. Funny videos can work just as well. Consider both the product or service that you want to market, as well as the demographic you want to reach. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.
Keep content fresh so that viewers return frequently. Boring content will only drive away customers and hurt your business. Your viewers should be wanting more at the end of each video. As you product better, more entertaining content, the more likely your viewers are to share it with their social networks.
Personalize the look of your business by using video marketing. Take videos of what you’re working on and show off what you’re selling. You could also give them a glimpse of the humor that you have in your office. Your customers will enjoy this personal little glimpse into your business.
Online promotion is simple through video marketing. People often want to know how a product works before making the commitment to buy it, after all. Seeing it at work is a great sales booster.
Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. It helps to have an FAQ page on your site, but many people would rather watch a video. This way, you’ll be able to answer questions for a broader audience.
If you aren’t good at videos, recruit outside help. Hold a video contest that offers prizes. Make sure people know that they have to surrender their videos to you to get the prizes.
Your videos should be short and filled with useful information. Video watchers do not have a very long attention span. Try to keep a video shorter than 5 or so minutes if you don’t want people to start surfing for another video. The best content will be ignored if it gets too long and tedious.
Keep your videos focused on a single topic. Prepare yourself so you do not wander off topic. Write an outline of your script, and keep that with you during your filming. Make sure your videos remain on topic and focused, and you can succeed.
The call to action must be a part of all videos. You should give your viewers a way to get to your videos. Provide clear directions to enable your customers to follow through and make a purchase. The best way to end every video is with a firm and strong call to action.
Having read this article, you can now go a head and start to create your own video marketing strategy. Online video marketing is essential to competing in today’s business environment. If you do this you will make more money.
If you work with some colleagues or employees, get them involved in your video marketing campaign. Use someone who can handle being in a video. Make sure that they have a friendly demeanor, dress properly, and talk in a clear tone. Don’t think that you are limited to one person you work with in the video.