Make sure that you take advantage of social networking sites like Facebook. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. You should use this information to find out ways you can market with Facebook.
Contests can be used to your advantage. Prizes will open the eyes of potential customers out there. Follow through with your prizes and discounts, or you will lose customers.
All content that you post online should be linked from the Facebook page. If you write a blog, make sure that new posts appear on Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Consider using Facebook advertisements. Posting to your page will only get you so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They aren’t too costly, and can make a world of difference.
Does your page stand out from the competition? Adding great photos and unique color combinations really helps. Pages with images are more attractive to your Facebook fans than just plain text.
Use the custom tabs to maximize your Facebook marketing efficiency. You can easily organize the information available on your page so that fans can find it. For instance, use a custom tab for any contests you might run.
Consider creating a group instead of a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Do not leave out people that are already fans. There are people that just want likes and then they forget about existing fans. If your fans think you respect them, your marketing will be successful. This will boost engagement and build your relationships.
Facebook advertisements can help your marketing goals. You ad can be customized to be shown only to certain ages or genders. You can also work within a budget and do as much or as little as you would like. You don’t have to make any commitments long-term, either. You can quit posting your ad at any time.
Choose updates carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Every update should be entertaining, helpful, or should teach them something. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Giving stuff away is a very effective marketing strategy. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. Don’t give away anything expensive; just make it something that your fans will want.
If someone ‘likes’ your Facebook page, give them a deal. These “likes” can bring new attention to the Facebook page. Offer an incentive for new people to like your page, something that others are not getting. This will grab people’s attention rather than asking them to like the page. If they know they can get something they want, they will like it without hesitation.
Take the time to reply to comments or posts on your wall. Doing so helps you develop a good reputation. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
With all of the information you’ve learned, you are now ready to move forward with Facebook marketing. Make sure to tweak everything to better suit your own unique goals. Keep reading to learn as much as you can.
Respond to everything that is posted on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.