Stop Struggling With Video Marketing; Read This


In order for businesses to succeed these days, they must be effectively marketing across a wide audience. The Internet is the perfect place to do this. Video content is available worldwide as soon as you post it. The advice shared will make it more clear.

Make as many videos as you can. You need to produce new videos constantly so that you give your customers the content they expect. Posting videos often will allow you to broaden your exposure by talking about new topics.

Avoid thinking your customers will watch videos longer than 20 minutes. If you have a specific product being demonstrated, the video can last as long as 20 minutes. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

Video marketing shouldn’t be scary. All you need is a tripod and quality camera to make videos yourself. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.

You have a limited amount of time to capture the attention of your viewers. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. Provide something almost immediately that draws your viewers in.

How-tos are the most popular searches online. When you make a video tutorial, the people that wish to learn about that skill will seek out videos like yours. This means you’ll always have visitors in your niche. Once they’re aware of your expertise, they will come back for more.


If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. You need to have articulate people who represent the business. Do not shy away from using multiple personalities in videos.

Use video marketing if you want to stay connected to your audience. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. If you need to generate some interest, give people a chance to win a free product if they send you a question.

Mailing List

If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

You can begin immediately to create a successful video marketing campaign. Before you know it, prospective customers across the globe could find you. Video marketing can make your business skyrocket if you do it right.

When you are making your video, do not get wrapped up in how much you need to spend on your video. Many times you will not get a great return on a very large investment. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.