How long has it been since you last checked your inbox? Most people tend to check their email a few times a day. For business owners, email is an effective way to stay in touch with and communicate with your customers. In the following paragraphs, you’ll find many great suggestions that will help you get all you can out of email marketing.
Create email copy which is personal and endearing. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Using marketing via email in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. In fact, a referral program is a great way to grow both your email base and your customer base.
Test your subject line using two variations for the same email. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Do not send email to anyone who has not given you permission to do so. If you start sending out what is considered spam, the results aren’t going to be very good. You may lose many of your customers, which is the total opposite of your marketing goals!
Using a double opt in strategy for your email promoting strategy is the best way to see if your customer is truly interested. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Avoid sending out important marketing messages too close to major holidays. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. This isn’t a hard-and-fast rule, obviously. These could include Black Friday emails or emails related to other specific events.
Using email is one of the most basic ways to communicate with business customers. Use the strategies you learned from the above article to draw up a marketing plan that generates both customer goodwill and profit. It is easy to promote the company through email and reaching out to customers.