Video Marketing 101: Small Steps That Produce Big Results


Video marketing is new, but also popular. People can watch videos a lot faster now-a-days. Use videos to your advantage. Read the article below to learn how.

Viral videos need to have awesome content. Your video could go viral even if you do not own an expensive camera. People are happy to watch something if it contains information which is relevant and important to their lives. However, with that being said, purchase the best video camera that you can afford for a good quality video.

Keep all of your videos optimized. Create unique titles and descriptions when uploading your videos to different sites. It is also important that you include target keywords, as well. Finally, include contact information so that your viewers can easily contact you for further questions they may have.

You should not be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

Include Screenshots

You should include screenshots of your web pages in your videos. This gives viewers a glimpse of how your website looks. Screenshots are also valuable in instructional videos. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

Video marketing can be used for promoting new products to customers. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. If they can see for themselves how your products work, this can be powerful.

It is a good way to find out what customers want from you. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Give them some samples if their ideas get picked for the video to motivate people to watch.

When you use a video to promote your brand’s products and services, it is best to include a viable link for more information. If possible, include this link in the video player. This will keep the link in one place even if your video gets embedded or shared.

Make sure your content is considered interesting. When you are shooting videos, make them as intriguing and compelling as possible. You may be able to boost your views with a video hosting site, but it won’t really work out if you have boring videos. Spark your viewer’s interest. Boring commercials will not do that. The surest way to build a subscriber base quickly is to make interesting videos.


Take your video camera whenever you attend trade shows, conventions or other gatherings. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. If you’re doing public speaking, have it recorded.

Video marketing has to compete with the extremely short attention span of the potential customer. The 15 seconds that start your video must count. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.

You will keep people coming back to your site if your videos stay fresh and interesting. If your content is dull, you will just drive viewers away from your site. This is something you surely don’t want. Always leave the viewers wanting more. When the next piece of content is published, they will be primed and ready for another serving. If your content is interesting and engaging, then you are much more likely to attract viewers and potential customers.

After you have assembled lots of information and feedback about your own videos, create another one! Put into practice what you’ve learned to improve the content and quality of your videos.

A tripod is a valuable took for making professional-looking videos. There’s nothing worse than shaky camera work. You want to aim for steady and smooth panning. The majority of viewers will decide whether or not to view your entire video in just a few seconds, so you should make sure that these first few seconds are solid.

Many Internet users go online to learn how to perform a task. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. Once your expertise is shown, viewers will be inclined to explore more of your site.

Your video should be informative and concise. People who watch videos online do not want to watch for a long time. Try keeping videos under five minutes to keep people from getting bored midway through. If your viewers are daydreaming, then your content is being overlooked.

Video marketing is a simple way to promote your business. The only thing that you have to do is learn all you can about it. Once you’ve become knowledgeable, you’re all set. All that is left to do now is to get to work.